Simon Sinek has a simple but
powerful model for inspirational leadership all starting with a golden
circle and the question "Why?" His examples include Apple, Martin
Luther King, and the Wright brothers ...
In 2009, Simon Sinek released the book "Start With Why" -- a
synopsis of the theory he has begun using to teach others how to become
effective leaders and inspire change. Full bio »"If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”Simon Sinek
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