The circumstances of our lives
may matter less than how we see them, says Rory Sutherland. At
TEDxAthens, he makes a compelling case for how reframing is the key to
happiness.
Rory Sutherland stands at the center of an advertising revolution
in brand identities, designing cutting-edge, interactive campaigns that
blur the line between ad and entertainment. Full bio »"The circumstances of our lives actually matter less to our happiness than the sense of control we feel over our lives.”Rory Sutherland
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