Behavioral economist Dan Ariely, the author of
Predictably Irrational, uses classic visual illusions and his own
counterintuitive (and sometimes shocking) research findings to show how
we're not as rational as we think when we make decisions.
It's become increasingly obvious that the dismal science of
economics is not as firmly grounded in actual behavior as was once
supposed. In "Predictably Irrational," Dan Ariely tells us why.
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"If you ever go bar hopping, who do you want to take with you? You want a
slightly uglier version of yourself. Similar … but slightly uglier.”
Dan Ariely
